Okay, but
what about …
WHY BUY WATER WHEN THE TAP WATER IN LUXEMBOURG ISN'T BAD?
Sure, the tap water in Luxembourg is okay, but our water is pure and delicious, full of just the right balance of minerals that join the water on its journey to the source.
WELL, I’LL JUST STICK WITH THE PLASTIC BOTTLED WATER BRANDS I KNOW BECAUSE I’VE BEEN BUYING THEM FOR YEARS.
There’s not much we can do about that. But just so you know, each bottle takes 450 years to degrade. Globally, a million plastic bottles are sold every minute.
WHY IS YOUR PRODUCT MUCH BETTER? YOUR BOXES ARE TETRA PAK. WON'T THOSE JUST END UP IN A LANDFILL?
Good point. We hope people will re-use them. In fact, please re-use them. Tetra Pak is also recyclable. In Luxembourg, you can include it with other recyclables in your light-blue Valorlux bags. And even if you do throw it away, Tetra Pak is not nearly as bad for the environment as plastic.
DOESN'T IT TAKE ENERGY AND RESOURCES TO MAKE TETRA PAK?
Yeah, but the carbon footprint of Tetra Pak is less than half that of plastic. And Tetra Pak is mostly made from paper, a renewable resource. Also, a plastic bottle requires up to 5 times more water just to manufacture it.
BUT WAIT, AREN'T GLASS BOTTLES THE MOST ECOLOGICAL WAY TO GO?
Have you ever carried a case of six 1-liter glass bottles of water up some stairs? Glass is heavy and transporting it from the bottle manufacturer, to the water factory, to the shop, to the consumer, and possibly back to the shop or a recycling facility creates a huge carbon footprint.
SO, WHAT'S YOUR MISSION?
Our mission is to reduce plastic waste and encourage consumers to be more sustainable by recycling our boxes. Furthermore, we support local clubs and organizations by planning, participating in, and donating to regional events and social endeavors to strengthen our community.